Improving the Value Proposition –
Coming Up With the Next Big Thing
Great value does not sell itself. There is a need to educate the market.
We should start with the most challenging dimension and from there develop the entire business model.
Early criticism can kill any innovation.
Working on too many ideas is the opposite of focus.
Innovation is a process of expansion and contraction.
The wisdom lies in knowing when to expand the scope for more ideas and when to narrow it down and focus on the selected few.