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A guided process
for out of the box thinking

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Innovation is not the goal.

The goal is to increase the value to our stakeholders. Innovation is a tool to improve our business.

Business Innovation Flow

Where is the major challenge for the business?
How to overcome it?
Improving value proposition
Business model
Execution plan
Next generation products/new markets
“Value is created by removing a significant limitation for the customer, in a way that was not possible before, and to the extent that no significant competitor can deliver.”
- Dr. Eliyahu M. Goldratt

Improving the Value Proposition –
Coming Up With the Next Big Thing





Constructing the Business Model

Great value does not sell itself. There is a need to educate the market.

We should start with the most challenging dimension and from there develop the entire business model.

“I have not failed. I've just found 10,000 ways that won't work.”
- Thomas A. Edison

The Success Recipe

Early criticism can kill any innovation.
Working on too many ideas is the opposite of focus.


Innovation is a process of expansion and contraction.
The wisdom lies in knowing when to expand the scope for more ideas and when to narrow it down and focus on the selected few.

The Business Innovation Process –
How to align all stakeholders to support
the next big thing?


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