We are caught in inertia when we continue to follow the same practices, even when we know there is a need for change. Inertia drives us to optimize within a conflict rather than breaking free of the conflict. In his keynote presentation, Rami Goldratt shows what it takes to break inertia and achieve performance levels that otherwise seem impossible given our current constraint. Rami provides three examples from very different environments that illustrate how it’s done. He concludes with a challenge: We should not wait for a crisis to break the inertia that holds us back from breakthroughs in performance!